3 Bootstrapping Customer Driving Techniques

One of the most stressful times in any retail environment is when you are staffed to the hilt but no customers are walking through the door.  You look to your left and to your right and you have hourly employees that you are paying to just stand around.  I have been there.  Not Fun!  While there in no sure-fire way to instantly acquire customers, there are some techniques that many dealers use that seem to be pretty effective.

#1 Alway have a box of oil change coupons on hand like these.  If there are no customers in your location, then its a safe bet that your sales and technicians are probably not too busy.  With the oil change coupons in hand, point your staff to the nearest traffic intersection to hand out the coupons.  You will be pleasantly  surprised how may coupons are redeemed in the coming weeks.

#2 Have an “A” Frame board on hand with an “unbeatable” oil change offer like this.  Put the “A” Frame out in front of your location when you have empty bays.

#3  Have Free Oil Change pads printed like this.  Keep a Free Oil Change pad in your vehicle to pass out when you are out and about in your community.  Have a few pads available at the store to give out as customer satisfaction issues arrise and finally give free oil changes out to the numerous fund raising groups that tend to darken your store front on a weekly basis.

If you would like information on how to have the above examples customized for your business, please contact me.

Good Selling!

Pat

About Patrick Murphy

I have spent the past eighteen years producing, coaching and mentoring retail teams. The past six have been in support of Independents across Western US. Although, I have worked most of my career in automotive retail, It hasn’t and never will be about “cars and trucks.” What it has been about is the challenge and satisfaction of helping people with all types of backgrounds to realize their potential.
I am very proud that many of my former teammates have gone on to do some pretty terrific things with their life. Several are currently running their own groups and a few have even opened their own businesses.
My assignments with Bridgestone Firestone and TBC Corporation has offered me the opportunity to work in and become familiar with many markets across the country. From my hometown of Philadelphia, to Boston, Arizona, Dallas, New Mexico, Florida and Southern California. Each market has presented its own unique set of challenges, but at the end of the day, it always came down to three things: people, process and execution.