Thinking about Adding a Technician?


What Comes First?

The Cart or the Horse?


If I had a dollar for every time a Tire and Service Owner told me that he couldn’t afford to add a technician … well I would have a few extra bucks ;-).

In most cases, adding another technician is the best avenue to increase your revenue and improve your customer service.  So why do so many dealers struggle to add additional technicians?
Here are the top 5 reasons:

  1. Can’t afford the additional payroll.
  2. Will take away work from other technicians.
  3. Not enough car count.
  4. Can’t find qualified techs.
  5. Not enough time to hire.
While all may be valid reasons, I have found that most dealers just need some help figuring out HOW TO GROW!


To get you off on the right foot, here is some “Stuff” to THINK ABOUT when adding technicians:


  • There should be a strong correlation between what you spend in payroll and in the case of adding a technician, service sales (total sales minus tire sales). Shoot for 20% or less payroll to service sales.
  • Most flat rate technicians will find a way to earn just about the same weekly paycheck, regardless of how may vehicles they work on.  Check it out! I didn’t believe it myself!
  • You will most definitely find that your customer count will increase with capacity.  Its amazing how may times we don’t realize we are saying “NO” to business.  Ever tell a customer 2 hours for an oil change?
  • Most work performed in a typical tire and service facility requires little more then a “C” level skill set.  fuel services, transmission flushes, brakes, coolant flushes can be done by any true “C” level tech.
  • Owners who have trouble finding time to make strategic decisions regarding their business are working “in” their business vs. “on” their business.  If that is you, and you would like some help, Contact me, I can help you out.
About Patrick Murphy

I have spent the past eighteen years producing, coaching and mentoring retail teams. The past six have been in support of Independents across Western US. Although, I have worked most of my career in automotive retail, It hasn’t and never will be about “cars and trucks.” What it has been about is the challenge and satisfaction of helping people with all types of backgrounds to realize their potential.
I am very proud that many of my former teammates have gone on to do some pretty terrific things with their life. Several are currently running their own groups and a few have even opened their own businesses.
My assignments with Bridgestone Firestone and TBC Corporation has offered me the opportunity to work in and become familiar with many markets across the country. From my hometown of Philadelphia, to Boston, Arizona, Dallas, New Mexico, Florida and Southern California. Each market has presented its own unique set of challenges, but at the end of the day, it always came down to three things: people, process and execution.