Finally! A Rewards Program for Tire & Service Dealers

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The Only Marketing Program You May Need   Over the past few years, I have worked on a platform to provide a custom marketing solution for Independent Tire and Service Dealers. Today, I am really excited to announce the availability of the Retail Tire Solutions Loyalty Rewards Plus Marketing Program.   This Marketing Platform will change the way you market to your customers forever!  It very well may be the only marketing program you need going forward! Why it took so long? One of the most difficult problems associated with offering marketing programs to Independents, is the reality that there are so many different POS systems being utilized by Tire Dealers and almost as many single store operators. Marketing programs that have the ability to Reward current customers,  Win Back lost customers, Acquire new customers, Improve Gross Sales and provide you with some pretty cool Tools that measure return on investment (across many platforms) can be fairly expensive to the average … [Read more...]

NEW Tire Dealer Support Savings Card Program

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Retain - Recapture & Acquire ... More Customers  Over the past few years, I have worked with industry leaders in saving card programs for New Car Dealers, to provide a custom savings card solution for Independent Tire and Service Dealers. Today, I am really excited to announce the availability of the Tire Dealer Support Savings Card Program. The TDS Savings Card Program will change the way you market to your customers forever!  It very well may be the only marketing program you need going forward! One of the most difficult problems associated with offering marketing programs to Independents, is the reality that there are so many different POS systems being utilized by tire dealers and almost as many single store operators. Marketing programs that have the ability to Retain, Recapture and Acquire customers in addition to measuring return on investment (across many platforms) can be fairly expensive to the average tire and service dealer.  That was until now! The … [Read more...]

Using Groupon to Sell More Tires and Service

http://www.youtube.com/watch?v=3FN-ENgWO8I&feature=player_embedded Who uses Groupon? Groupon's main demographics are hip/active young people with money to spend.  The typical Groupon user is a college educated single female, a tough segment to market to with traditional media.  They also are avid users of Social Media - Blogging, Facebooking and Twittering about their purchasing experiences. Check out these Groupon Auto Tire and Service Examples: Big O Tires Oro Valley AZ Sold 305 Auto Tech of Las Vegas Sold 379 Oil Can Henry's Sold over 1,621 Tires and Brakes for Less Sold Out! How Much does Groupon Cost? Groupon cost nothing unless your Groupon is sold.  Once your Groupon meets the requirements you established up front, Groupon takes a percentage of the Groupon coupons that they sell for you.  That's it! Why Groupon? Why not?  Statically speaking, it cost the average Independent Tire Dealer $350 to obtain one new Customer.  Groupon cost you a fraction of the … [Read more...]

Are You Connected?

…To your suppliers?  Electronically?  Why should you be?  You could be wasting lots of time and money, and making costly mistakes, by entering things multiple times.  In today’s electronic age, connectivity is much easier and more affordable than it has been in past years. When computers exchange data, instead of humans re-entering it, there is virtually no margin for error.  The system doesn’t change the numbers along the way; data remains constant.  Just think of credit card processing for a moment.  There are millions of transactions that are being processed every day, error free.  When is the last time you had a credit card statement come through with a different amount than what you signed for?  Typically any errors in charges were created by the person manually keying in the amount of the charge.  And then those charges appeared on your receipt, right or wrong. In addition to data integrity, speed and efficiency come into play.  Imagine needing to look up a part for a … [Read more...]

Great Website, Great Results

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A great website will deliver great results.  When done correctly your website will act like an additional location staffed with expert advisors who never sleep and deliver new customers and increased sales.  When done poorly, however, it can lose your company business.  The four key areas to focus on in designing an effective website are appearance, usability, content and interactivity.  Net Driven worked with Penn State University to study how people shop for tires and auto repair services online and came up with these four key areas that are important to creating an online presence that will help your business maintain existing customers and get new ones. Appearance - A site must be professional and appealing.  It is a reflection of your business, products and services and may be the first, and only, impression a potential customer receives of your company.  It should also reflect the unique character of your business and convey what is special about your company.  Include … [Read more...]

Credit Card Financing Tips from GE Money

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There is a great series of  three short videos that I recommend that you view over at GE Money's site.   The videos discuss real world strategies on how to introduce financing to your customers. I am a big fan of utilizing in-house customer "preferred" cards to finance purchases.  Inpart because its a proven fact that store-card customers spend more money, complain less frequently (mostly due to elimination of buyers remorse) and are much more loyal to your business then bank card or cash customers.  Check out the videos and let me know what you think. The videos are only about 4 minutes each.  You can find the videos here. Be sure to down load the talking points also found on the very same page. … [Read more...]

The Case for Internet Marketing

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Here are the Facts: There are approximately 227 Million people on line in the United States.  Thats 74 percent of the Entire Population!  Consumers now shop on line in two ways: 1) E-Commerce – (Like Tire-Rack) – 3% of online purchases 2) ROBO – Research Online, Buy Offline The E-Commerce Purchases made up approximately 1 Billion Dollars in 2008.  Meanwhile ROBO accounted for over 10 Billion . Why NOT to Advertise in the Yellow Pages? The Internet has replaced the Yellow Pages for local searches.  For every person that looks up a business in the Yellow Pages, 9 people look up online.  There is 11 Million searches per month for tires and over 4 Million searches for “car repair” and “auto repair” for the same time period. In addition; the internet remains the cheapest form of advertising, costing only 1/10 the cost of prime time TV, 1/4 the cost of radio and 1/3 the cost of newspapers. To combat the internet; Yellow Pages has started offering … [Read more...]