Finally! A Rewards Program for Tire & Service Dealers

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The Only Marketing Program You May Need   Over the past few years, I have worked on a platform to provide a custom marketing solution for Independent Tire and Service Dealers. Today, I am really excited to announce the availability of the Retail Tire Solutions Loyalty Rewards Plus Marketing Program.   This Marketing Platform will change the way you market to your customers forever!  It very well may be the only marketing program you need going forward! Why it took so long? One of the most difficult problems associated with offering marketing programs to Independents, is the reality that there are so many different POS systems being utilized by Tire Dealers and almost as many single store operators. Marketing programs that have the ability to Reward current customers,  Win Back lost customers, Acquire new customers, Improve Gross Sales and provide you with some pretty cool Tools that measure return on investment (across many platforms) can be fairly expensive to the average … [Read more...]

NEW Tire Dealer Support Savings Card Program

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Retain - Recapture & Acquire ... More Customers  Over the past few years, I have worked with industry leaders in saving card programs for New Car Dealers, to provide a custom savings card solution for Independent Tire and Service Dealers. Today, I am really excited to announce the availability of the Tire Dealer Support Savings Card Program. The TDS Savings Card Program will change the way you market to your customers forever!  It very well may be the only marketing program you need going forward! One of the most difficult problems associated with offering marketing programs to Independents, is the reality that there are so many different POS systems being utilized by tire dealers and almost as many single store operators. Marketing programs that have the ability to Retain, Recapture and Acquire customers in addition to measuring return on investment (across many platforms) can be fairly expensive to the average tire and service dealer.  That was until now! The … [Read more...]

Don’t Use We in Social Media

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Make sure that in your social media postings you write in the 1st person... use I vs. we. People talk to people. So don't take a customer service tone in your communications. Be friendly and interact with your audience as you would with friends … [Read more...]

The ROI of Social Media

jay

Social Media is about people. Facebook tops Google for weekly traffic in the U.S. The question isn't if you should do Social Media... the question is how you'll do it. 90% of consumers trust peer recommendations... but only 14% trust advertising. The ROI of Social Media is your business will exist in 5 years! … [Read more...]

Using Groupon to Sell More Tires and Service

http://www.youtube.com/watch?v=3FN-ENgWO8I&feature=player_embedded Who uses Groupon? Groupon's main demographics are hip/active young people with money to spend.  The typical Groupon user is a college educated single female, a tough segment to market to with traditional media.  They also are avid users of Social Media - Blogging, Facebooking and Twittering about their purchasing experiences. Check out these Groupon Auto Tire and Service Examples: Big O Tires Oro Valley AZ Sold 305 Auto Tech of Las Vegas Sold 379 Oil Can Henry's Sold over 1,621 Tires and Brakes for Less Sold Out! How Much does Groupon Cost? Groupon cost nothing unless your Groupon is sold.  Once your Groupon meets the requirements you established up front, Groupon takes a percentage of the Groupon coupons that they sell for you.  That's it! Why Groupon? Why not?  Statically speaking, it cost the average Independent Tire Dealer $350 to obtain one new Customer.  Groupon cost you a fraction of the … [Read more...]

Twitter IS for You – Yes, I am talking to YOU!

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I know I heard it ... many times .. Why would someone want to know where I was eating breakfast?  Or that my kid came down with the flu? The truth is, I felt the same way.  That was until a couple of years ago, when I tweeted that I was at my favorite pizza place.  Five minutes later, I got a thank you tweet from the owner of the pizza chain along with a coupon good for my next visit. I thought ... Pretty Cool ... I wonder if I tweeted that I had a headache, would I get a coupon for aspirin? ... Or what if I tweeted I had a flat tire .... THE POSSIBILITIES .... It helps to think of Twitter like Facebook, with just  millions of potential "friends" instead of a couple hundred. Or better yet, think about the millions of conversations happening right now all over the world.  Now Imagine that you could join those conversations Right Now in real time? With Twitter  … You Can! 140 characters at a time. There are millions of people all over the world that have taken to Twitter to … [Read more...]