Finally! A Rewards Program for Tire & Service Dealers

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The Only Marketing Program You May Need   Over the past few years, I have worked on a platform to provide a custom marketing solution for Independent Tire and Service Dealers. Today, I am really excited to announce the availability of the Retail Tire Solutions Loyalty Rewards Plus Marketing Program.   This Marketing Platform will change the way you market to your customers forever!  It very well may be the only marketing program you need going forward! Why it took so long? One of the most difficult problems associated with offering marketing programs to Independents, is the reality that there are so many different POS systems being utilized by Tire Dealers and almost as many single store operators. Marketing programs that have the ability to Reward current customers,  Win Back lost customers, Acquire new customers, Improve Gross Sales and provide you with some pretty cool Tools that measure return on investment (across many platforms) can be fairly expensive to the average … [Read more...]

What is the Best Kind of Advertising?

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Answer? A program that insures your bays are filled every day with customers that will purchase Tires and Service from you, at reasonable gross margins. There shouldn't be any mystery about that. The question is - what does that program look like? Well if you are a Big Retail Chain or New Car dealership, the program looks a lot different then if you are a small or midsize Independent. Big Retail and New Car Dealers have the resources and budgets for sophisticated database programs, amazing websites and over the top digital campaigns, while still spending big bucks on traditional advertising. To assess ROI on each campaign, Big Retail and New Car Dealers have really cool tools that can analyse every metric under the sun. If you are an Independent (if you advertise at all), you probably have a web site, FaceBook page and Twitter Account (or at least I hope so). You may do some ADVO or Money Mailer type advertising monthly and a declined service/reminder program. For big events, … [Read more...]

Arming Your Sales Force with Mobile Technology

Sales teams are under constant pressure to meet customer expectations, while bringing in revenue for the company. As technology brings you and your customers closer together, these pressures increase. Today, customers require a faster decision making process. How will you arm your sales team to handle the ever increasing customer demands on a daily basis? Consider servicing the customer in a 360 degree view. Today, you might have a customer who asks for product information that cannot be answered at the point of interaction. Or you might have a customer who would like to inquire about their transactional history. If your sales team isn’t addressing the customer requirements at their point of interaction, then your sales team isn't producing to its full capability. Arm your sales team with tools that allow them to access real-time customer, product, and transactional data. By giving your sales these tools, you are addressing your customer’s needs at the point of interaction, which … [Read more...]

Parts & Labor Integration With Point-of-Sale.

If your business does 30% or more in automotive service you probably already know the challenges of pricing, ordering, tracking, and billing for outside-purchased automotive parts. If your point-of-sale software does not provide an integration to parts suppliers with standardized labor rates by jobs, you could be losing more money than you realize. In a non-integrated process, there are plenty of opportunities for steps to be missed and errors to occur. Did you price the parts accurately? Did you get all of the parts costs entered on the invoice? Do you have parts that need to be returned? Did you get all of your credits? For example, you order two water pumps because you are not sure which one will fit -- does the unused water pump get returned, or does it sit on a shelf in the stock room for weeks… months? Now, picture this process with a POS system with integrated parts and labor cataloging and electronic ordering. You start a quote for your customer in your POS. You click a … [Read more...]

Are You Connected?

…To your suppliers?  Electronically?  Why should you be?  You could be wasting lots of time and money, and making costly mistakes, by entering things multiple times.  In today’s electronic age, connectivity is much easier and more affordable than it has been in past years. When computers exchange data, instead of humans re-entering it, there is virtually no margin for error.  The system doesn’t change the numbers along the way; data remains constant.  Just think of credit card processing for a moment.  There are millions of transactions that are being processed every day, error free.  When is the last time you had a credit card statement come through with a different amount than what you signed for?  Typically any errors in charges were created by the person manually keying in the amount of the charge.  And then those charges appeared on your receipt, right or wrong. In addition to data integrity, speed and efficiency come into play.  Imagine needing to look up a part for a … [Read more...]