Oilinator – Simply Awesome Oil Absorbent Shop Pad!

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Kitty Litter? Really? Thirteen years ago, when I left the store manager ranks for my first multi-unit assignment, the number one way to clean up oil spills was .... you guessed it, KITTY LITTER!!!! Circle back to today, according to my friends at Autoparts International, shops still prefer to clean up oil spills with KITTY LITTER!!!! In the age of the iPhone, Droid and web 2.0, how is it still possible that shops are cleaning up oils spills with kitty litter? Enter stage Right - Spillinex's Oilinator - People you have to see this video staring my good friend Dan Fitzgerald from Bridgestone Complete Auto Care, Mission Viejo.  In the video, Dan demonstrates the future of cleaning up oil spills - and it appears to be a game changer! Spillinex has been kind enough to make available to Retail Tire Solutions, Free Oilinator Pad samples to the first 25 dealers that request them here. Good Selling!   … [Read more...]

Using Groupon to Sell More Tires and Service

http://www.youtube.com/watch?v=3FN-ENgWO8I&feature=player_embedded Who uses Groupon? Groupon's main demographics are hip/active young people with money to spend.  The typical Groupon user is a college educated single female, a tough segment to market to with traditional media.  They also are avid users of Social Media - Blogging, Facebooking and Twittering about their purchasing experiences. Check out these Groupon Auto Tire and Service Examples: Big O Tires Oro Valley AZ Sold 305 Auto Tech of Las Vegas Sold 379 Oil Can Henry's Sold over 1,621 Tires and Brakes for Less Sold Out! How Much does Groupon Cost? Groupon cost nothing unless your Groupon is sold.  Once your Groupon meets the requirements you established up front, Groupon takes a percentage of the Groupon coupons that they sell for you.  That's it! Why Groupon? Why not?  Statically speaking, it cost the average Independent Tire Dealer $350 to obtain one new Customer.  Groupon cost you a fraction of the … [Read more...]

Quick Tips – Competing with Car Dealers

http://www.youtube.com/watch?v=eGyyWPhKjeE In today's Quick Tips I discuss strategies to compete with your local Car Dealer, such as offering Policy Alignments, Road Hazard, Life Time Balancing and some type of Preferred Customer Card program.  I didn't mention this in the video, but another great way to promote customer retention is to offer your customers the option of joining an Oil Change Club. … [Read more...]

Steve Jobs September 1997

Anyone that knows me, knows I am an Apple fan.  But even if you do prefer Windows, You can not deny that Steve Jobs is a remarkable marketer and visionary with enormous passion. Please take a few minutes to watch this video.  I am sure you will come away with a nugget or two that you can apply to your business. Good Selling! … [Read more...]