Credit Card Financing Tips from GE Money

There is a great series of  three short videos that I recommend that you view over at GE Money’s site.   The videos discuss real world strategies on how to introduce financing to your customers.

I am a big fan of utilizing in-house customer “preferred” cards to finance purchases.  Inpart because its a proven fact that store-card customers spend more money, complain less frequently (mostly due to elimination of buyers remorse) and are much more loyal to your business then bank card or cash customers.  Check out the videos and let me know what you think.

The videos are only about 4 minutes each.  You can find the videos here.

Be sure to down load the talking points also found on the very same page.

About Patrick Murphy

I have spent the past eighteen years producing, coaching and mentoring retail teams. The past six have been in support of Independents across Western US. Although, I have worked most of my career in automotive retail, It hasn’t and never will be about “cars and trucks.” What it has been about is the challenge and satisfaction of helping people with all types of backgrounds to realize their potential.
I am very proud that many of my former teammates have gone on to do some pretty terrific things with their life. Several are currently running their own groups and a few have even opened their own businesses.
My assignments with Bridgestone Firestone and TBC Corporation has offered me the opportunity to work in and become familiar with many markets across the country. From my hometown of Philadelphia, to Boston, Arizona, Dallas, New Mexico, Florida and Southern California. Each market has presented its own unique set of challenges, but at the end of the day, it always came down to three things: people, process and execution.