Declined Services – a Goldmine of opportunity

An admittedly unscientific poll of a couple hundred dealers in the Western Part of the United States suggest that only 30% of dealers actually have a declined service program in place.

Considering that as an industry, customers that are presented with declined service notifications return for service 20% of the time, it seems like a no-brainer to start a declined service program.

Most retail automotive repair POS systems have a declined service software packages built in, so if your does, lets start using it!  Some dealers utilize data-base marketing companies to administer their declined service program, while still others (I have a few customers that are still working out of a cigar box ;-) ), still use a simple handwritten post card and a phone call.

If you are among the 30% that are actively engaged in reaching out to your declined service customers, I am sure you are reaping the benefits.  If you are not, let’s get started!  Need help or advice? Contact me.

Good Selling!

Pat

About Patrick Murphy

I have spent the past eighteen years producing, coaching and mentoring retail teams. The past six have been in support of Independents across Western US. Although, I have worked most of my career in automotive retail, It hasn’t and never will be about “cars and trucks.” What it has been about is the challenge and satisfaction of helping people with all types of backgrounds to realize their potential.
I am very proud that many of my former teammates have gone on to do some pretty terrific things with their life. Several are currently running their own groups and a few have even opened their own businesses.
My assignments with Bridgestone Firestone and TBC Corporation has offered me the opportunity to work in and become familiar with many markets across the country. From my hometown of Philadelphia, to Boston, Arizona, Dallas, New Mexico, Florida and Southern California. Each market has presented its own unique set of challenges, but at the end of the day, it always came down to three things: people, process and execution.