Want to fix your Business? Focus on People First

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As leaders, how often do we delegate critical people "interactions" and tasks to others? Is interviewing new team candidates the first thing that gets delegated?  How about the training? It's been my experience that the delegation of critical people tasks happens more times then not.  Why?  Because it's hard work to hire people!  Its very time consuming!  Lets face it .. its a pain in the butt to keep training and coaching people!  But if you want to build  great teams, "hands on" is absolutely necessary. Show me an underperforming business unit, and you will most likely find the leader disengaged with his/her people and preoccupied with administrative tasks. As a leader, there is nothing more important then the time you spend with your people. If great performance starts and ends with great performing people, you must spend the time it takes to hire the right candidate and invest the time it takes to develop that individual.   Want to fix your business? Spend time … [Read more...]

Why you should be doing Work Place Marketing

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Work Place Marketing, is a form of "grass root marketing" that centers around reaching out to people or associations that work within the trade area of your service center (s).  Most of us have done some type of Work Place Marketing. Typical Work Place Marketing examples range from handing out coupons or flyers in nearby shopping strips and office parks, to having discount cards printed up for large employers, schools and associations.   Statistically 35% of consumers buy tires & service while they are at work. Traditional media that targets residential households is not the most effective way to reach these consumers. How do you get a message out to people that park their vehicle within a few miles of your store front EVERY DAY? You get out of your stores and Knock on Doors! While the traditional coupon, flyer and printed discount card will get them in the door, how do you convert that first time customer into a loyal passionate fan? RTS has put … [Read more...]

Testimonials

Testimonials are one of the most influential parts of any advertising. Get feedback from customers and feature it in ads, flyers, brochures, sales letters, and your website. Psychologists call it "Social Proof" -- people want to know that others have successfully gone first. So tell them... and reap the rewards! … [Read more...]

Don’t Be Logical

Your prospects need only so much logic to justify the purchase, however the bulk of the buying decision occurs on the emotional level. Example: Every car owner knows that squealing brakes should be inspected and, perhaps, replaced without delay. But say that their squealing brakes might be just 1 red light away from complete mechanical failure and -- BOOM! -- you get their attention. … [Read more...]

Story Movers

A "story mover" is an old sales term that refers to a dramatic story a salesperson would tell his prospect to help influence them to buy. It's a powerful technique that works equally well in print advertising. Don't just say "Save 25%." Tell people the why you're having a sale (we're overstocked... to keep our staff busy on Monday, etc.). Give them a reason that makes sense and you've played the credibility card! … [Read more...]

5 Tips for Airtight Time & Attendance

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If your employees are pushing the envelope on tardiness and absenteeism, maybe it’s because you haven’t clearly defined what’s acceptable and what’s not. It’s up to management to set clear attendance expectations and take action when employees are pushing the boundaries. Here are some ways you can clearly define the dos and don’ts of your attendance policy, so that everyone in the company is on the same page. 1. Set clear expectations. If you’re fine with people leaving the office when their work for the day is done, say so. However, if your staff needs to be in the office for a certain length of time each day, then you’ll need to set specific work hours and inform your entire workforce. “Examine the culture of your workplace, what makes sense for the business,” says Emily Dusablon, HR advisor for Insperity. “Do you have hours that your business is open to the public? Or are you the type of company that allows employees to determine when and where they perform work?” Let … [Read more...]

Support Your Claims

Always back up claims with evidence or specifics. "Lowest Price" or "Best Quality" are over-used, generic claims that mean nothing to today's consumer unless you back it up with supporting evidence, statistics, or specifics. An ad for a business that simply says, "We Are the Best" without details to back that up, carries no weight... no credibility. Always add testimonials... years of experience... a solid guarantee... and exactly why you're better, and your claims stand a chance. … [Read more...]

Give the Details

There's a big difference between putting people to sleep and giving them the facts they need to make a buying decision. Example: If your auto service includes a 24-point safety inspection, explain the 24 points! If your reader is a prospect for that service, he or she wants to know! … [Read more...]

Healthcare Reform IS Your Business!

Healthcare Reform (HCR) has been such a hot topic since the first time the words surfaced. Everyone and anyone, regardless of background or position, in the country has wondered what will take place because it carries implications that affect each person. Political Parties and Consumer Groups, along with every group in between have expressed opinions and surmised the impact that such sweeping legislation would bring. One such group is the business owners. No matter what side of the fence you are on, if you own a business you have wondered how HCR would impact your company, your dream, your retirement plan and YOUR bottom line. The truth is it is still difficult to answer that. And if you are like your fellow business owners, you are too busy running your business and focusing on profit-generating activities that you don’t have the time or resources to pour into learning about HCR and what has resulted from the recent Supreme Court ruling. The good news is you don’t have to do the … [Read more...]

Words Sell

Lots of "unused" space in your advertising might make your graphic designer happy, but don't expect it to boost your selling power. Words sell... and images assist those words. White space sells nothing. So tell the full story now! … [Read more...]