Quick Tip! Gross Builder – Add On Balance

Add On Balance

If your like most Tire Dealers, you give Life-Time FREE rotations away with the purchase of a set of Tires.

Forward ahead to the first time to your customer comes back for their FREE tire rotation –  It may go something like this – “Sir we will rotate your tires for FREE,  but you really should balance the tires as well – That will be $29.99 – Want us to take care of that for your?”

Question:  How does one FEEL when you take their FREE service away from them?

Answer:  Probably not so good.

Solution:  Task your Service Manager to insure his/her Technicians are checking the tire balance on at least one tire – every time they pull wheels.

So the conversation should go like this:  “Mr Grier; While rotating your tires, our technician checked the balance of one of your tires, your right front tire is out of balance by almost an ounce!  That condition will most likely cause premature tire wear and a vibration in the steering wheel at highway speeds.  It may also void your tire warranty as well.  We can correct that condition by rebalancing all of your tires while they are off the vehicle for rotation. Its only $29.99″

Most customers (95%) will say YES!

AND YOU Mr. Dealer – will go from the bad guy who took away a FREE service to a trusted advisor who uncovered and solved a problem.

Dealers that really focus on this program have told me that they have actually added an additional 5K to the bottom line each month.

Do you know anyone that can use an extra 60K?  😉

Good Selling!


About Patrick Murphy

I have spent the past eighteen years producing, coaching and mentoring retail teams. The past six have been in support of Independents across Western US. Although, I have worked most of my career in automotive retail, It hasn’t and never will be about “cars and trucks.” What it has been about is the challenge and satisfaction of helping people with all types of backgrounds to realize their potential.
I am very proud that many of my former teammates have gone on to do some pretty terrific things with their life. Several are currently running their own groups and a few have even opened their own businesses.
My assignments with Bridgestone Firestone and TBC Corporation has offered me the opportunity to work in and become familiar with many markets across the country. From my hometown of Philadelphia, to Boston, Arizona, Dallas, New Mexico, Florida and Southern California. Each market has presented its own unique set of challenges, but at the end of the day, it always came down to three things: people, process and execution.