“Cadillac” Tax Reduced

caddy

The “Cadillac tax” that is part of Obamacare might not cost employers nearly as much as initially estimated. The Congressional Budget Office projects in a new report that taxes on employers' high-premium insurance plans will generate roughly $80 billion over the next 10 years. That figure represents a decline of almost 42 percent from the $137 billion in excise tax revenue in the CBO’s February forecast. Starting in 2018, the IRS will impose a 40 percent excise tax on employer-sponsored health benefits totaling more than $10,200 for individual coverage and $27,500 for family coverage as part of the Patient Protection and Affordable Care Act. The 40 percent non-deductible tax takes is designed to discourage plans from including features that promote over- or unnecessary use of medical care, such as low or non-existent deductibles and co-pays. The CBO’s latest report says that it lowered the forecasted excise tax revenue figure because of new trends in employer-sponsored … [Read more...]

Finally! A Rewards Program for Tire & Service Dealers

rts pic

The Only Marketing Program You May Need   Over the past few years, I have worked on a platform to provide a custom marketing solution for Independent Tire and Service Dealers. Today, I am really excited to announce the availability of the Retail Tire Solutions Loyalty Rewards Plus Marketing Program.   This Marketing Platform will change the way you market to your customers forever!  It very well may be the only marketing program you need going forward! Why it took so long? One of the most difficult problems associated with offering marketing programs to Independents, is the reality that there are so many different POS systems being utilized by Tire Dealers and almost as many single store operators. Marketing programs that have the ability to Reward current customers,  Win Back lost customers, Acquire new customers, Improve Gross Sales and provide you with some pretty cool Tools that measure return on investment (across many platforms) can be fairly expensive to the average … [Read more...]

What is the Best Kind of Advertising?

tire shop adv

Answer? A program that insures your bays are filled every day with customers that will purchase Tires and Service from you, at reasonable gross margins. There shouldn't be any mystery about that. The question is - what does that program look like? Well if you are a Big Retail Chain or New Car dealership, the program looks a lot different then if you are a small or midsize Independent. Big Retail and New Car Dealers have the resources and budgets for sophisticated database programs, amazing websites and over the top digital campaigns, while still spending big bucks on traditional advertising. To assess ROI on each campaign, Big Retail and New Car Dealers have really cool tools that can analyse every metric under the sun. If you are an Independent (if you advertise at all), you probably have a web site, FaceBook page and Twitter Account (or at least I hope so). You may do some ADVO or Money Mailer type advertising monthly and a declined service/reminder program. For big events, … [Read more...]

RTS is looking for Contributors

theory into practice

I started Retail Tires Solutions a few years ago as a place to post solutions and best practices for Independent Tire Dealers that I supported in the Western States.  I felt then (and still do) - that there really wasn't many good resources for tire dealers to get practical information and support. Shout Out! I am looking for new contributors to share best practices, insights, inspiration, new products or anything that would provide the RTS Community with some "Good Stuff" to help Independent Tire and Service Dealers. What does "Good Stuff" look like? Best Practices Business Philosophy Customer Success Stories Grass Root Marketing Ideas Why you do what you do ... How you built you business Or anything else that would provide guidance to fellow Independent Tire and Service Dealers. What's in it for YOU? On an average month, this blog site gets a few thousand page reads.  You could become famous ;-) or more likely, your contribution could provide the inspiration for … [Read more...]

Red Rules for Tire & Service Dealers

iStock_000016563529XSmall

At the end of the day, no matter what you believe - a standard is whatever you are willing to accept. Activities such as: hand torquing every wheel prior to the vehicle leaving the shop; double checking the oil level, filter and drain plug after performing an oil change and insisting that your people use protective items in every vehicle -  these activities seem like no brainers. However; It has been my experience, that if you don't communicate these expectations to your people, its tough to hold them accountable. Draw A Line in the Sand Here is a example of Red Rules that are used by one of my dealers: The following is our group’s “Red Rules”.  A Red Rule is the minimal acceptable level of performance that will be accepted from this point forward. We will offer every customer a Preferred Customer Card. All oil change conversations will include the option of a Maintenance Package. Every customer will be informed of our 2 and 3 year alignment policy. Every store will … [Read more...]

Free Updated Vehicle Inspection Form

vin update

Today, I am posting an updated inspection form based on feedback that I received from several dealers.  We fixed a typo in the Brake section, changed the color scheme and added numbers to the Vin Code section for easier reference when building estimates.  You can download the updated inspection form here. Or click here for our Inspection Form Package, which includes 10 Vehicle Inspection Forms, 1 Tire Inspection Form, 2 Estimate Forms and 1 Work Order. … [Read more...]

A Day in the Life of Retail Tire & Service

Roles - Chart

  It all starts with a Plan - Here is Mine - What's yours? ;-)     … [Read more...]

Quick Tips – Competing with Car Dealers

http://www.youtube.com/watch?v=eGyyWPhKjeE In today's Quick Tips I discuss strategies to compete with your local Car Dealer, such as offering Policy Alignments, Road Hazard, Life Time Balancing and some type of Preferred Customer Card program.  I didn't mention this in the video, but another great way to promote customer retention is to offer your customers the option of joining an Oil Change Club. … [Read more...]

Free Gift – Inspection Form

shapeimage_2-7

Good Morning! Today’s best practice:  Use an inspection form to document your inspection on every vehicle. For Dealers that do not have an inspection form or feel that the one that is currently in use by their service department is inadequate, you can down-load the form depicted above here.  I put this form together by taking the best concepts from several other inspection forms. Great vehicle inspections are useless without great documentation!  Demand that your technicians completely fill out an inspection form on every vehicle. Good Selling! This form has been updated please go to this page for the free revised vehicle inspection form. … [Read more...]

Chasing Opportunity

shapeimage_2-4

Just a though for today….. In our quest to drive sales and make money, are we just working for today or do we have our sights locked on building a sustainable high performance organization that fosters development and growth of our organization? If not – What is holding you back? A strategy or business plan helps us navigate though the daily grind and  towards our ultimate goal.  For most of us the goal is to build something that will last and continue to pay residual income for years to come – Without you … Need help developing your Strategy?  Give me a call. Good Selling ! … [Read more...]