“Cadillac” Tax Reduced

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The “Cadillac tax” that is part of Obamacare might not cost employers nearly as much as initially estimated. The Congressional Budget Office projects in a new report that taxes on employers' high-premium insurance plans will generate roughly $80 billion over the next 10 years. That figure represents a decline of almost 42 percent from the $137 billion in excise tax revenue in the CBO’s February forecast. Starting in 2018, the IRS will impose a 40 percent excise tax on employer-sponsored health benefits totaling more than $10,200 for individual coverage and $27,500 for family coverage as part of the Patient Protection and Affordable Care Act. The 40 percent non-deductible tax takes is designed to discourage plans from including features that promote over- or unnecessary use of medical care, such as low or non-existent deductibles and co-pays. The CBO’s latest report says that it lowered the forecasted excise tax revenue figure because of new trends in employer-sponsored … [Read more...]

Why you should be doing Work Place Marketing

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Work Place Marketing, is a form of "grass root marketing" that centers around reaching out to people or associations that work within the trade area of your service center (s).  Most of us have done some type of Work Place Marketing. Typical Work Place Marketing examples range from handing out coupons or flyers in nearby shopping strips and office parks, to having discount cards printed up for large employers, schools and associations.   Statistically 35% of consumers buy tires & service while they are at work. Traditional media that targets residential households is not the most effective way to reach these consumers. How do you get a message out to people that park their vehicle within a few miles of your store front EVERY DAY? You get out of your stores and Knock on Doors! While the traditional coupon, flyer and printed discount card will get them in the door, how do you convert that first time customer into a loyal passionate fan? RTS has put … [Read more...]

Oilinator – Simply Awesome Oil Absorbent Shop Pad!

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Kitty Litter? Really? Thirteen years ago, when I left the store manager ranks for my first multi-unit assignment, the number one way to clean up oil spills was .... you guessed it, KITTY LITTER!!!! Circle back to today, according to my friends at Autoparts International, shops still prefer to clean up oil spills with KITTY LITTER!!!! In the age of the iPhone, Droid and web 2.0, how is it still possible that shops are cleaning up oils spills with kitty litter? Enter stage Right - Spillinex's Oilinator - People you have to see this video staring my good friend Dan Fitzgerald from Bridgestone Complete Auto Care, Mission Viejo.  In the video, Dan demonstrates the future of cleaning up oil spills - and it appears to be a game changer! Spillinex has been kind enough to make available to Retail Tire Solutions, Free Oilinator Pad samples to the first 25 dealers that request them here. Good Selling!   … [Read more...]

Red Rules for Tire & Service Dealers

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At the end of the day, no matter what you believe - a standard is whatever you are willing to accept. Activities such as: hand torquing every wheel prior to the vehicle leaving the shop; double checking the oil level, filter and drain plug after performing an oil change and insisting that your people use protective items in every vehicle -  these activities seem like no brainers. However; It has been my experience, that if you don't communicate these expectations to your people, its tough to hold them accountable. Draw A Line in the Sand Here is a example of Red Rules that are used by one of my dealers: The following is our group’s “Red Rules”.  A Red Rule is the minimal acceptable level of performance that will be accepted from this point forward. We will offer every customer a Preferred Customer Card. All oil change conversations will include the option of a Maintenance Package. Every customer will be informed of our 2 and 3 year alignment policy. Every store will … [Read more...]

Is it Time it Rethink your Retail Strategy?

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Independent Tire Dealers face new challenges every day!  Fact is that selling and installing only tires is increasingly becoming a recipe for failure.  Faced with shrinking margins and fierce competition from large chains, clubs and internet wholesales, the Independent Tire Dealers must focus on strategies that provide "one stop" vehicle maintenance services as well as tires just to keep their current customers.  "We do it all, if we let our customers go anywhere else for automotive related services, we may lose them for ever." says John Marino from Marino's Auto Service in Sun City AZ.  "We recently just started stocking tires, because we don't even want our customers to buy tires from anyone else.  Our tag line is "Customers for Life", and we mean it!" National Chains will do whatever they can to put tires on your vehicle, even to the point of losing money.  A Regional Director for a large National Tire & Service Chain recently explained it like this, "It costs us $350 to get … [Read more...]

A Day in the Life of Retail Tire & Service

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  It all starts with a Plan - Here is Mine - What's yours? ;-)     … [Read more...]

Quick Tip! Gross Builder – Add On Balance

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Add On Balance If your like most Tire Dealers, you give Life-Time FREE rotations away with the purchase of a set of Tires. Forward ahead to the first time to your customer comes back for their FREE tire rotation -  It may go something like this - "Sir we will rotate your tires for FREE,  but you really should balance the tires as well - That will be $29.99 - Want us to take care of that for your?" Question:  How does one FEEL when you take their FREE service away from them? Answer:  Probably not so good. Solution:  Task your Service Manager to insure his/her Technicians are checking the tire balance on at least one tire - every time they pull wheels. So the conversation should go like this:  "Mr Grier; While rotating your tires, our technician checked the balance of one of your tires, your right front tire is out of balance by almost an ounce!  That condition will most likely cause premature tire wear and a vibration in the steering wheel at highway speeds.  It may … [Read more...]

Credit Card Financing Tips from GE Money

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There is a great series of  three short videos that I recommend that you view over at GE Money's site.   The videos discuss real world strategies on how to introduce financing to your customers. I am a big fan of utilizing in-house customer "preferred" cards to finance purchases.  Inpart because its a proven fact that store-card customers spend more money, complain less frequently (mostly due to elimination of buyers remorse) and are much more loyal to your business then bank card or cash customers.  Check out the videos and let me know what you think. The videos are only about 4 minutes each.  You can find the videos here. Be sure to down load the talking points also found on the very same page. … [Read more...]

What Comes First

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On my way to Portland Oregon today and I got to thinking, besides the fact that I will probably see rain fall from the sky for the first time in months (I live in Phoenix), as owner of an Independent Tire and Service Dealership, Its easy to get caught up in the daily grind of operating your business and lose sight of what comes first. What comes first?  Why of course – Selling Lots of Tires and Service I used to tell my managers that worked for me: during the course of the day, between the hours of unlocking your store front to closing down your operations at night, If you find yourself doing anything that is not related to “getting cars in” – “checking em out” – “building a through estimate” and “Asking for the Sale (In a timely manner)”, Your need to rethink what you are doing. Its really that simple. Do YOU really have to run to the bank? Do YOU really need to pick up that part? Do YOU really need to spend your time talking to salespeople? Do … [Read more...]