Why its a good Idea to Offer an Inspection to Every Customer

I live in Arizona where there is no requirement to have an annual  safety inspection performed on passenger and light truck vehicles.  According to Info.com only 26 States now require regular inspections of automobiles "to rid the highways of dangerous vehicles with bald tires, wobbly suspensions, smoke-filled exhausts, and defective brakes and lights."  You can find that list of States here. If I owned a Tire and Service business in a State that doesn't require regular safety inspections, I'm not sure that I would need another reason to recommend a full mechanical inspection on every one of my customers vehicles at least once a year.  I would charge for that inspection as well. If you do need another reason to offer (sell) inspections to every customer, here is another one!  It has to do with identifying customers that are interested in having a safety inspection performed on their vehicle.  Believe it or not, there are lots of customers that are interested in having a safety … [Read more...]

Declined Services – a Goldmine of opportunity

declined postcard

An admittedly unscientific poll of a couple hundred dealers in the Western Part of the United States suggest that only 30% of dealers actually have a declined service program in place. Considering that as an industry, customers that are presented with declined service notifications return for service 20% of the time, it seems like a no-brainer to start a declined service program. Most retail automotive repair POS systems have a declined service software packages built in, so if your does, lets start using it!  Some dealers utilize data-base marketing companies to administer their declined service program, while still others (I have a few customers that are still working out of a cigar box  ), still use a simple handwritten post card and a phone call. If you are among the 30% that are actively engaged in reaching out to your declined service customers, I am sure you are reaping the benefits.  If you are not, let’s get started!  Need help or advice? Contact me. Good … [Read more...]