Red Rules for Tire & Service Dealers

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At the end of the day, no matter what you believe - a standard is whatever you are willing to accept. Activities such as: hand torquing every wheel prior to the vehicle leaving the shop; double checking the oil level, filter and drain plug after performing an oil change and insisting that your people use protective items in every vehicle -  these activities seem like no brainers. However; It has been my experience, that if you don't communicate these expectations to your people, its tough to hold them accountable. Draw A Line in the Sand Here is a example of Red Rules that are used by one of my dealers: The following is our group’s “Red Rules”.  A Red Rule is the minimal acceptable level of performance that will be accepted from this point forward. We will offer every customer a Preferred Customer Card. All oil change conversations will include the option of a Maintenance Package. Every customer will be informed of our 2 and 3 year alignment policy. Every store will … [Read more...]