What is the Best Kind of Advertising?

tire shop adv

Answer? A program that insures your bays are filled every day with customers that will purchase Tires and Service from you, at reasonable gross margins. There shouldn't be any mystery about that. The question is - what does that program look like? Well if you are a Big Retail Chain or New Car dealership, the program looks a lot different then if you are a small or midsize Independent. Big Retail and New Car Dealers have the resources and budgets for sophisticated database programs, amazing websites and over the top digital campaigns, while still spending big bucks on traditional advertising. To assess ROI on each campaign, Big Retail and New Car Dealers have really cool tools that can analyse every metric under the sun. If you are an Independent (if you advertise at all), you probably have a web site, FaceBook page and Twitter Account (or at least I hope so). You may do some ADVO or Money Mailer type advertising monthly and a declined service/reminder program. For big events, … [Read more...]