Using Groupon to Sell More Tires and Service

Who uses Groupon?

Groupon’s main demographics are hip/active young people with money to spend.  The typical Groupon user is a college educated single female, a tough segment to market to with traditional media.  They also are avid users of Social Media – Blogging, Facebooking and Twittering about their purchasing experiences.

Check out these Groupon Auto Tire and Service Examples:

Big O Tires Oro Valley AZ Sold 305

Auto Tech of Las Vegas Sold 379

Oil Can Henry’s Sold over 1,621

Tires and Brakes for Less Sold Out!

How Much does Groupon Cost?

Groupon cost nothing unless your Groupon is sold.  Once your Groupon meets the requirements you established up front, Groupon takes a percentage of the Groupon coupons that they sell for you.  That’s it!

Why Groupon?

Why not?  Statically speaking, it cost the average Independent Tire Dealer $350 to obtain one new Customer.  Groupon cost you a fraction of the typical costs PLUS you can’t beat their demographics!

Where do I start?

Easy – Just go here to learn more about Groupon.  Then when you are ready to run your first Groupon, go here.

Good Selling!

About Patrick Murphy

I have spent the past eighteen years producing, coaching and mentoring retail teams. The past six have been in support of Independents across Western US. Although, I have worked most of my career in automotive retail, It hasn’t and never will be about “cars and trucks.” What it has been about is the challenge and satisfaction of helping people with all types of backgrounds to realize their potential.
I am very proud that many of my former teammates have gone on to do some pretty terrific things with their life. Several are currently running their own groups and a few have even opened their own businesses.
My assignments with Bridgestone Firestone and TBC Corporation has offered me the opportunity to work in and become familiar with many markets across the country. From my hometown of Philadelphia, to Boston, Arizona, Dallas, New Mexico, Florida and Southern California. Each market has presented its own unique set of challenges, but at the end of the day, it always came down to three things: people, process and execution.