Why you should be doing Work Place Marketing

iStock_000017120534SmallWork Place Marketing, is a form of “grass root marketing” that centers around reaching out to people or associations that work within the trade area of your service center (s).  Most of us have done some type of Work Place Marketing.

Typical Work Place Marketing examples range from handing out coupons or flyers in nearby shopping strips and office parks, to having discount cards printed up for large employers, schools and associations.

 

Statistically 35% of consumers buy tires & service while they are at work.

Traditional media that targets residential households is not the most effective way to reach these consumers.

How do you get a message out to people that park their vehicle within a few miles of your store front EVERY DAY?

You get out of your stores and Knock on Doors!

While the traditional coupon, flyer and printed discount card will get them in the door, how do you convert that first time customer into a loyal passionate fan?

RTS has put together a workplace marketing program that targets large employers, schools and hospitals. Rather then handing out a coupon or flyer (that are only good for one time), hand out a Preferred Customer Rewards Card that is good for two years! Unlike coupons or flyers, the RTS Dealer Rewards Card program will track every card, every transaction and give you real time ROI. It also works with any POS.

For more information check out this page: RTS DEALER REWARDS

About Patrick Murphy

I have spent the past eighteen years producing, coaching and mentoring retail teams. The past six have been in support of Independents across Western US. Although, I have worked most of my career in automotive retail, It hasn’t and never will be about “cars and trucks.” What it has been about is the challenge and satisfaction of helping people with all types of backgrounds to realize their potential.
I am very proud that many of my former teammates have gone on to do some pretty terrific things with their life. Several are currently running their own groups and a few have even opened their own businesses.
My assignments with Bridgestone Firestone and TBC Corporation has offered me the opportunity to work in and become familiar with many markets across the country. From my hometown of Philadelphia, to Boston, Arizona, Dallas, New Mexico, Florida and Southern California. Each market has presented its own unique set of challenges, but at the end of the day, it always came down to three things: people, process and execution.